We always get asked.. "what does CRKD stand for?"
Well first of all, it's not an acronym, it's symbolic. To be "CRKD" is to be mortal, or exist in only a single lifetime. To some people this could be a terrible fate, for others it is a reason for opportunity. The ambition to say yes more, to chase opportunities when they present themselves.
If you stay within your comfort zone forever, where will you make it by the end of your life?
This is what it means when you see "It's a CRKD world", it is a world where your success is determined on your decision making and your desire for change. Only YOU can get yourself as far as YOU can. The message The CRKD mafia ultimately wants to spread is to take advantage of this reality. Be the best version of yourself and always want to be better. Try things and feel the fulfillment of trying them.
In other words, LIVE LIFE.
Live life in the CRKD world.